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Personal Branding 101 – Present Your Personal Brand Through Your Personal Profile

Whether you are in an organisation and developing your career or you are the leader of your own professional services practice, one thing you can be sure about….

…. at some stage in the next 12 months you are likely to be asked to present yourself on paper.

That could be for a proposal you are submitting, a job you are applying for or a profile you have to present as a speaker at a conference.

But when was the last time you reviewed your personal profile or CV? And does it accurately reflect your expertise and experience?

I was recently working with a professional association to support them building their brand on-line. They had developed a new web site which gave the members of the association the opportunity to add their details to the data base, providing them with increased visibility.

However, the quality of the personal profiles was so poor, they certainly were not likely to attract interest from potential clients or strategic joint venture partners.

I was also recently working with an executive who was looking for their next career move and we were working on developing their personal brand. However when we looked at their personal marketing materials – their CV – it certainly did not enhance their reputation.

I am frequently asked for a copy of my personal profile and what I have some to learn is that we need to have a core profile available at a moments notice so that we can adapt it to the needs of the audience requesting our profile.

You see it is much easier keeping your profile up to date and relevant than having to create it the first time.

So if your personal profile or CV is out of date, here are four personal branding action steps to ensure that your profile projects your personal brand.

1. Print out a copy of your current personal profile and identify which elements are no longer current.

2. Update your profile – whether it is a CV or professional profile make sure that it does not exceed 2 pages.

3. If you are not sure if your profile accurately reflects your personal brand and expertise, ask a colleague or friend to review it and provide feedback.

4. If you need additional assistance consider the support of a resume writer or personal branding coach to help you create

Do you want to learn more about this and similar strategies? Then join me for my no-cost branding and business development teleseminars.

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Focus on the Present – How to Get and Stay Mentally Focused on Now

How can you stay in the present (mentally) – or get to the present? Here are 5 strategies:

  1. Breathe. The idea is that you breathe in. Then you breathe out. This helps you to get centered – and somewhere I read that the space between breathing in and breathing out – that’s the present. So actually, right now, breathe. In. Out. In. Out. It’s amazing that we need to be reminded.
  2. Stand up straight or sit up straight (if you are physically able to do so). Just pull your head up, straighten your spine, pull in your stomach, and of course, breathe. It’s interesting how making sure we are doing all of these behaviors just pulls us to the present. Apparently there is no chance of multi-minding when we are focused – just for a moment – on standing up straight, pulling our head up and our stomachs in – and, oh, yeah…breathing. Those four tasks take all our concentration and are sometimes enough to break us out of whatever past tense, future tense, or too tense thinking we were in just before.
  3. Say, “One thing, right now.” It’s a calming phrase. It helps you to get centered again. “One thing, right now.” “One thing, right now.” “One thing, right now.” Say it over and over as needed. Let people around you know that if/when you get into a “state,” they might help you by saying, “One thing, right now.”
  4. If you have an object that helps you focus on the present – then use that. It might be something physical, it might be a picture, it might be a quote. It’s whatever will calm your mind enough to focus on now – just now.
  5. Make marmalade. This recommendation comes from D.H. Lawrence’s suggestion: “I got the blues thinking of the future, so I left off and made some marmalade. It’s amazing how it cheers one up to shred oranges and scrub the floor.” The idea, of course, is to take up an activity where you need to be focused. Making marmalade, doing repair, engaging in some kind of intricate work….all of these activities require your focus and that you be present. Figure out what your marmalade activity is.

I promised that these were simple – and they are. Yet, we often don’t apply simple solutions. Give one or more of these a try when you need to bring yourself back to NOW – and see if you aren’t more focused and much more peaceful, too.

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Bridal Boudoir Photography As a Wedding Present

Wedding Present Ideas

Bridal Boudoir Photography as a wedding present.

Boudoir photography is a growing trend and more and more women of all shapes and sizes are having these photo shoots. Bridal boudoir photography makes a truly unique wedding present and one of the best times to go for a photo shoot is a few weeks before your wedding day. You can then have the photos printed in a display box or made into an album. This left with a cheeky note to your husband to be saying “Meet me at the altar” will make the best present he is ever likely to get.

So what exactly is Boudoir?

Boudoir photography is more than just showing flesh, it is the art of flirtation through photography. And like many other art forms it allows the viewer to explore the unknown, use their imagination and leave them wanting more. It must not be confused with Glamour and certainly is not pornographic! Your photographer should be an expert in the use of props, lighting and positioning to get the most from your body and accentuate your best features.

What can I expect from the photo shoot?

All photographers conduct their photo shoots differently. They may range in timescale from maybe 1 hour to half a day. It really does depend on who you’ve booked. My advice would be to chat to the photographer either over the phone or in person before booking the shoot. You will then get a feel for how it will all go and importantly how relaxed you feel and how well you will get on with your photographer. A typical photo shoot at my studio will start with a cup of tea or even a glass of fizz together with chat to go over some ideas and themes for the shoot. You will then spend about an hour or so with Laura, my hair and makeup artist, who will completely transform you. The photo shoot itself should take between 1 and 2 hours using a number of outfit changes, props, furniture and backgrounds. You can then go home still looking stunning with your hair and makeup done or hit the town with your girlfriends. A couple of weeks later after the photo’s have been fully edited, you will return to the studio to view your pictures to decide which ones you want and which products you may want to use to display your photographs.

Choosing the best photographer.

This can be a big decision and you want to get it right because as this is for a wedding present you only really have one chance. I would firstly consider if you are happy with either a male or female photographer because this could rule out half of the options straight away. Most importantly you should look at the photographer’s website. This will give you examples of their style of boudoir photography, their props and backdrops and also their hair and makeup.

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