Personal Branding 101 – Present Your Personal Brand Through Your Personal Profile

Whether you are in an organisation and developing your career or you are the leader of your own professional services practice, one thing you can be sure about….

…. at some stage in the next 12 months you are likely to be asked to present yourself on paper.

That could be for a proposal you are submitting, a job you are applying for or a profile you have to present as a speaker at a conference.

But when was the last time you reviewed your personal profile or CV? And does it accurately reflect your expertise and experience?

I was recently working with a professional association to support them building their brand on-line. They had developed a new web site which gave the members of the association the opportunity to add their details to the data base, providing them with increased visibility.

However, the quality of the personal profiles was so poor, they certainly were not likely to attract interest from potential clients or strategic joint venture partners.

I was also recently working with an executive who was looking for their next career move and we were working on developing their personal brand. However when we looked at their personal marketing materials – their CV – it certainly did not enhance their reputation.

I am frequently asked for a copy of my personal profile and what I have some to learn is that we need to have a core profile available at a moments notice so that we can adapt it to the needs of the audience requesting our profile.

You see it is much easier keeping your profile up to date and relevant than having to create it the first time.

So if your personal profile or CV is out of date, here are four personal branding action steps to ensure that your profile projects your personal brand.

1. Print out a copy of your current personal profile and identify which elements are no longer current.

2. Update your profile – whether it is a CV or professional profile make sure that it does not exceed 2 pages.

3. If you are not sure if your profile accurately reflects your personal brand and expertise, ask a colleague or friend to review it and provide feedback.

4. If you need additional assistance consider the support of a resume writer or personal branding coach to help you create

Do you want to learn more about this and similar strategies? Then join me for my no-cost branding and business development teleseminars.